An independent voice for the women's game
Women of the Cup is a New Zealand editorial project built on a simple belief: women's football deserves serious, thoughtful coverage — the kind that treats players as athletes, tactics as craft and the game's history as worth knowing.
Why we exist
For too long, the women's game was covered as a novelty or an afterthought. We started this project because the sport had outgrown that treatment. With Brazil set to host the 2027 Women's World Cup — the first ever staged in South America — there has never been more to write about, or a better moment to write it well.
We are based in Aotearoa, and that perspective shapes us. We saw first-hand what co-hosting a tournament did for the game here, and we cover the road to 2027 with that southern-hemisphere lens.
What we cover
Our work falls into four threads: profiles of the players defining the era, the full history of the Women's World Cup, the development of the game off the pitch, and long-form reporting that connects it all together.
We write about the favourites — Spain, England, France, Germany — but also the rising nations, from Australia and Canada to emerging European sides, because the most interesting stories are often found at the edges.
How we approach the work
Get it right
We treat the women's game with the same rigour expected of any serious sports desk. Facts are checked; context is given; history is respected.
Go beyond the score
Scorelines are the start of a story, not the end. We explain why things happen — the tactics, the pathways and the people behind the results.
Answer to readers
We are an independent editorial project. Our only obligation is to the readers who want to understand the women's game better.
A small desk with a big subject
Women of the Cup is run by a compact editorial team of writers and editors who share a background in sports journalism and a long-standing love of football. We are not a wire service or a club mouthpiece — we are a focused project covering one subject we genuinely care about.
If you would like to reach us about a story, a correction or a collaboration, our door is open.
Get in touch